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"Design is not just what it looks like and feels like. Design is how it works."
"Simplicity is the ultimate sophistication."
"Good design is obvious. Great design is transparent."
"The details are not the details. They make the design."
"Digital design is like painting, except the paint never dries."
"Motion design is the art of giving life to static form."
"Content precedes design. Design in the absence of content is not design, it’s decoration."
"Make it simple, but significant."
"Recognizing the need is the primary condition for design."
"Design is the silent ambassador of your brand."
"Whitespace is like air: it’s necessary for design to breathe."
"Type is a beautiful group of letters, not a group of beautiful letters."
"Color does not add a pleasant quality to design—it reinforces it."
"Grid systems are a tool for order, not a formula for design."
"Innovation in design often comes from limitations, not abundance."
